THE P. Bespoke Shirts, is a new extraordinary clothing brand, by the fashion designer Eugenia Panouhou. Eugenia designs unique geometricaly structured white shirts for men and women. The tagline 'Bespoke Shirts' was created by Creative Strategist / Copywriter Magda Papadopoulou. My role to design the logo and direct the brand’s first campaign for Spring / Summer 2015, inspired by the geometry of the shirts and use of white color combined with the Aegean blue to emphasize the Greek origins of the designer and the products, as requested by the client. Meet the first summer collection of a brand new fashion love. Meet THE P.